ICBC Branding

Through the agency JNCom, a wide range of branding and communication pieces were developed for ICBC, one of the largest banks in the world. The project covered different formats and communication needs, from promotional pieces for events such as Expo Agro and Nerdearla, to more specific communication tools for different customer touchpoints. These included the appointment queue carousel used at points of sale, as well as a series of branded animations developed for ICBC’s official home banking app, adapting the brand’s visual language to different contexts and platforms.